THE AWAKENED CREATIVE CO

Ready to build your

creative career online?

Join the weekly newsletter: Branding, content, social media, creativity, building your creative business, personal development + more.
*I'll also send you a FREE PDF guide to help you define your artist identity for social media

How can I help you?

Awaken Your Fan Base On Social Media

Online Course For Musicians

A comprehensive online course that teaches you everything you need to grow your fan base on social media as a musician in 2024. 

Discover your artist identity, master content & social media growth, successfully release your music, and more.

1:1 Coaching—Build Your Online Presence

For Musicians + Other Creatives

If you’re a musician or another kind of creative, I can help you 1:1 over a longer period to build your online presence in various ways.

Get help with branding, social media growth, content, releasing music (or other projects), finding your voice on social media, connecting with an audience + more.

Single Consultations—Zoom

1:1 Session (60 min)

Great for getting clarity and direction, and solving smaller problems.

In these calls, the time is yours to use however you like. You can ask me anything you want about building your online presence, your creative career, project release strategy and more.

There’s more info on the booking page.

NEWSLETTERS

How To (Actually) Be Authentic On Social Media—For Creatives

Today’s letter is all about how to show up as yourself on social media—how to be authentic—but also ...

Content For Busy Creatives, Victims, The Lie Of Consistency & A Question Of Fear.

If you’re reading to this close to when it was released, I’m currently away—I’ve run off for a ...

How To Stop Getting Off Track As A Creative (4 Step Process)

If you’re anything like me, you’re probably familiar with the feeling of making big plans, being ...

Creatives, Should You Have A Plan B?

If you’re a musician, artist, writer, or some kind of creative like this and you’re not sure if you ...

Are You Too Old For A Creative Career?

Prefer the podcast version of this? Are you too old to have a great creative career? Is it really ...

The 2nd Law of Music Marketing On Social Media

Prefer to listen to this? Also, Round 3 of Awaken Your Fan Base is currently open for a limited ...

Creatives, Why Can’t You Get Unstuck?

Today we’re going to talk about a problem many creatives face, and that’s resistance to change—why ...

The First Law Of Music Marketing On Social Media

Last week on Instagram I asked musicians what they were struggling with when it comes to music ...

Would You Sacrifice This For Your Creative Career?

I’ve had a few tough conversations with musicians this week that I can’t stop thinking about. So ...

5 Massive Mistakes Musicians Make When Building An Online Presence (Part 1)

Today we’ll talk about the first 5 of 10 big mistakes I see musicians + other creatives making all ...

Dealing With Anxiety When Building Your Creative Career

Something I don’t talk about nearly as much as I experience it is the massive amount of anxiety that ...

Musicians, All You Need Is Money…?

Musicians, is money really the answer? Are you not doing as well as you think you could because you ...

Hey! I’m Alex.

I’m a musician, writer, and artist coach—sultant living in Melbourne, Australia. I spend most of my time helping musicians and other creatives build their online presence + level up in their careers.

I’ve been immersed in the world of creativity ever since I was 10, starting at the piano. Over the last 20+ years I’ve explored all kinds of creative paths (mostly in music) and I’ve been working professionally in the industry since 2015.

In the last 5—ish years my focus has been building a career in creativity online and helping others do the same. If you’d like to work with me, feel free to reach out and we’ll have a chat 🙂 

I've had the pleasure of working with:

Toddla T

PLV Music

Nadia Struiwigh

Oceans In The Sky

Graeme James

Dope Saint Jude

Kate Dineen

Shey Baba

Sylvia Yau

Jonezen

Joonas

Kolby Knickerbocker

...and many more.

Join the weekly newsletter:

We'll talk things like branding, content, social media, creativity, building your creative business, personal development + more.