This course gives you the knowledge, clarity, and tools to brand yourself, increase your growth and visibility, gain real fans, and get your music heard…
…all without sacrificing all your time, compromising your artistic integrity, or becoming a slave to the algorithm.
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Branding
Content
Social Media Growth
Releasing Music
Workflow & Productivity
Social media is now an essential for the modern musician, but the chaos of the online music world makes it feel impossible to navigate.
It constantly feels like there’s a lack of information and too much information at the same time.
Because there’s so much mess, you’re totally overwhelmed. Still, you give it a go. You’re consistent, you follow all the advice, you do all the ‘right’ things…
But none of it works and you end up back at square one over and over again.
You see musicians around you growing, gaining fans, and getting engagement, and you start wondering if there’s some secret other people know that you don’t —”these people are doing it, there has to be a way.”
So you keep searching for an answer, but you can’t seem to find one for your specific situation. And then you start wondering if maybe it’s you…that maybe social media wasn’t meant for musicians like you.
If you’re at this point, I feel you. But know this:
If music is your purpose, this is for you and there is a way through.
The problem isn’t you—the problem is a lack of clarity. You can’t be expected to make things work if you don’t know what you’re doing.
Building a powerful music brand, growing your fan base on social media & getting your music heard is absolutely possible. You just need a clear, straightforward plan & the know—how to execute it.
And that’s exactly what this course is here to give you.
Introducing…
The only course you’ll ever need to help you brand yourself, increase your growth and visibility, gain real fans, and (finally) get your music heard.
You’ve been patient. You’re ready for a change.
The time has come.
The 3—part framework to grow your fan base on social media:
Connect
Craft a powerful artist identity that helps you stand out & connect deeply with right audience.
Grow
Build & implement customised growth and content plans that consistently grow your fan base on social media.
Expand
Take your online presence to the next level with release strategy, advanced workflow & productivity + more.
How and why does this work?
Most musicians go into social media with no clear direction, leading to mediocre results (or worse—no results). This framework ensures you build a strong foundation for your online presence & use your time and energy as effectively as possible, leading to bigger & better long-term results.
The Connect > Grow > Expand framework takes a ground—up approach to growing your fan base on social media.
— You first craft an identity that connects to the core motivations & desires of a specific type of person (this is defining your artist identity & your target audience). This helps make you & your music more marketable and matched with the right people on social media (while staying true to yourself).
— You then build content & growth plans specific to you. As you have a clearly defined artist identity, you can rest assured knowing you’re making the right moves with your efforts on social media.
— Then you level up your online presence with more specific and advanced strategies that work because the foundations are solidly in place. Now release strategy, advanced workflow & productivity approaches, and content creation techniques will be much more effective.
Here’s a breakdown of what’s currently included—please check the bonuses for what else will be added in future:
*Some individual topics within the modules include multiple videos
This is an introduction module that helps get you starting from the right place. It helps you make some big picture decisions, such as which platforms you decide to build on + whether or not you should be using one or multiple profiles.
This modules introduces you to the concept of brand strategy for musicians (defining your artist identity).
It also includes a breakdown of the different ‘elements’ you need for a great brand strategy and some essentials you need to thrive on social media as an artist.
In this module, the real work begins. You’ll define your music + target audience so you know where your music sits in the market, who it’s for, and how it fits into people’s lives.
This will help you start to understand the different ways you can market your music on social media (this is just the beginning of what you’ll learn about marketing your personal music on the platforms).
This short but important module is all about defining your message + ‘life force’.
This will help you understand how you can deeply connect with & relate to a specific audience on social media and give you the endless motivation you need to achieve your dream.
Don’t underestimate this one—once you have clarity on your life force and message, you’ll have a lot more direction not just on social media, but in your overall music career.
This is an important part of brand strategy that many musicians overlook.
Now it’s time to define your brand values + your story. Both of these are powerful ways to connect with your ideal audience, and can play a huge role in building up your online presence through content.
Many artists struggle to define these in the context of artist identity, and struggle even more getting that to translate to social media.
This module (and this course) will help you get clear on the right stuff so you can build your fan base with confidence.
This module is all about your brand personality. You’ll learn how to define your communication style for social media through a series of lessons on personality, tone of voice, brand archetypes and more.
This will give you A LOT of clarity on your brand identity, helping you communicate consistently on social media & getting the right people hooked on you and your music.
In this module you’ll define your image / visual identity. This is all about making your brand stand out visually on social media. You’ll craft your look, social media aesthetic, colours, imagery, typography, and more to make you sure your art is accurately represented visually.
This will not only help you stand out on social media, but also make sure you’re attracting the right kind of people and presenting yourself in the best light possible.
In this module you’ll discover how you’re truly different from everyone else. You’ll be taken through powerful differentiation strategies to highlight your uniqueness & create your own lane.
You’ll also define your brand core—the beating heart of your brand—so you have a crystal clear understanding of who you are as a musician on social media & how you can stand out.
This is the final branding module.
This is the first content module and it will help you deeply understand content, and define how you can use it to show up on social media & actually get people interested in you.
You’ll learn the different strategies for showing up, what makes ‘good’ content, how to audit your own content, and how to learn & improve as fast and effectively as possible.
This week will get you ready to go deep into high—quality content, a huge part of the course.
In this massive module, you’ll go deep into how to create high—value content. This will show you how to present your music on social media and give people a high quality experience so they fall in love with you & your music.
High—value content makes you stand out, look like a pro, and gives your music the best chance of being heard. This will also help you make ‘on brand’ content so it’s accurately representing you & your music.
In module #11 you’ll be creating a high—quality content strategy, a clear plan so you can show up consistency and clarity on social media.
This includes creating a content calendar, planning for different social media platforms, what to post and how often, and how to make it sustainable over the long term so you can get lasting results.
In this module you’ll learn how to take your content to the next level by elevating your content creation skills to help it perform even better on social media.
I’ll take you through video editing and graphic design principles (as well as how I make my animations) + more tips to help you take your content further.
This module is all about social media growth. You’ll learn everything you need to know about how to grow your fan base & music brand online.
This week includes growth mistakes to avoid, how to drive traffic to your profile, how to build relationships + creating your own growth system.
This is the part 1 of social media growth.
In this module you’ll officially launch / relaunch your music brand! You’ll be creating a growth and launch plan so you’ll know exactly what to do for consistent growth on social media.
You’ll also learn how to turn followers into fans, how to maximise your growth after launch, extra growth tips + more.
(Don’t worry, this still applies if you’ve already been posting on social media for a while)
This module is part 1 of the productivity material.
In this one, you’ll learn about some big picture productivity principles that will help you better manage yourself + become more efficient on social media.
Includes designing your environment, time & energy management, high level idea generation + more.
This productivity module is more focused on social media workflow, including how to get as much out of your content as possible.
Keeping up with the demands of social media content can be challenging, but it’s a lot more manageable when you develop a workflow that suits you.
*As you can see, a new topic will be available soon on file management.
This is the first of 3 releasing music modules.
In this one, you’ll learn about how releasing music works in 2024 as an independent musician, what makes a release successful, more about release content + more.
This module will prep you for the next one, in which you’ll start building your own solid release plan.
In this second releasing music module, you’ll be building your own release plan (one that suits you) + learning a lot more about how to have a more successful release in 2024.
In this one, you’ll get a customisable release plan builder template so you can design + tweak your release strategy at will.
*This will also soon include release case studies from artists I’ve helped successfully release their music.
In this final releasing music module, I’ll introduce you to the Meta ads platform and take you through how to set up a campaign for streams and to grow your fan base on Spotify.
This module also includes some extra Spotify growth tips to help you level up even further.
In this module, you’ll learn all about how to set up and grow your email list as a musician in 2024.
Having an email list is highly valuable, even still in 2024; we cannot rely on these social media platforms to have our backs, and so we need a more reliable way to connect with fans.
In addition to the 20+ hours of recorded course material, you’ll also get access to brand clarity workbooks (and a couple of others) to help you make even more progress.
According to artists who have already come through the course, these workbooks are incredibly helpful for getting clear on who you are, what to do, and also gaining confidence to build your fan base on social media.
Additional course resources to help you get a more in—depth understanding of the topics + make faster progress.
Includes examples, templates, and more.
*This will also be expanded over time.
This isn’t one of those courses where the course creator disappears and you’re left to fend for yourself.
You’ll be able to ask questions about each topic as you go through it and I’ll personally answer them.
According to musicians who have come through the course, the support has been a game—changer, so I’ll make sure you won’t feel alone 🙂
*This applies to everyone in the course, not just the artists who select the 1:1 coaching option. The 1:1 coaching includes additional personal support and 1:1 zoom calls.
On top of the main course material, you will also have access to bonus material to help you go even further.
A huge advantage of joining now is that this course will only continue to grow; over time it will be expanded to include other ways to level up in your music career.
I want you to have all the knowledge, tools, and confidence you can to go beyond average and become exceptional.
Please see below section for what’s coming in future 🙂
You will have access to our private Discord community where you can hang out with myself and some of the other artists in the course.
This will continue to grow over time as more artists join.
You can also ask questions in the Discord, talk to other artists about their approach + make some new likeminded music friends 🙂
The modules in this course will be constantly updated as the social media landscape changes.
You’ll have access to every new video or update that gets added, so you can stay on top of your online presence—you won’t want to leave!
As you know, social media is constantly changing; what if one platform suddenly stops working… or even stops existing?
This course is designed to ensure you always have up to date information on what’s working and what’s not.
In future, we will start exploring the world of music monetisation.
This includes both working as a service + monetising your music as an artist.
Some topics will include:
This may be expanded out to multiple different modules depending on the size. I’m aiming to get this out in 2024.
If you want to succeed as a creative in 2024, you simply must become the kind of person who can take on and overcome all the challenges associated with it.
This is where this module comes in. Although we do cover some mindset stuff throughout the entire course, this is a dedicated section to help you level up as a person so you can get the results you deserve.
This is not to be taken lightly; I’ve seen more musicians quit because of the mental game than anything else.
If you can develop yourself, you can develop your career beyond comprehension.
Although this is not a course on virality (and I wouldn’t consider myself an expert on virality), I have worked with artists who have gone viral (500K—1M+ views) and I myself have gone viral multiple times. I have also studied virality quite intensively over the last few years.
So in this section we’ll explore some principles of virality that have been shown to work both for service—based musicians and artists. I’ll be using personal experiences as the backbone of this, but it will be backed up by other case studies too.
I’m not promising you will be able to go viral after you go through this, but you will have a much more solid understanding of how you can improve the performance of your content.
Although in the recorded material I have done my best to answer as many questions as possible on each topic in the course, some topics are too nuanced to answer literally everything.
So this year I will starting up an FAQ section in the course to make sure more common questions are answered.
I will also be adding to the recorded material to answer more questions as well.
Please note you can still ask questions as you go through the material and they will get answered—but this section will be like a ‘one stop shop’ for all the most common stuff.
Lifetime access to the full Awaken Your Fan Base On Social Media course, which includes 20+ hours of video material (and more in future).
Learn everything you need to know about uncovering your artist identity, content, releasing music, social media growth, productivity, building your email list + more.
This is hours + hours of material, plus all my years of knowledge and experience packaged up for you.
This course will continue to grow bigger and bigger over time—and you’ll have access to it forever.
The value of this course will only continue to go up the longer you have it. You can keep coming back to it and learning more as you get further into building your online presence and your music career.
Get your questions answered by me personally as you go through the course + join the Discord community of awakened creatives.
This is your chance to take advantage and soak up everything you can! I will be available to answer all your questions as you go through the entire course.
Get access to the template + workbooks that will help you uncover your artist identity so you can stand out, attract your ideal audience, and elevate your music career.
Focused workbooks to give you the clarity and confidence you need to show up on social media and make your mark.
A fully customisable release plan builder so you can maximise the success of your music releases + tweak it to suit your personal preferences.
Planning and organisation is incredibly important when it comes to getting your music out there successfully. This planner will help you stay on top of everything!
Fully customisable content planner on Notion to help you create and stay organised with your content strategy.
Successfully stay on top of what you’re posting, when you’re posting it, and any planning you may need to do for it.
Access to all the extra resources that will help you gain clarity and confidence around building your fan base on social media.
I’ve gathered all the examples and other resources to help you progress so you don’t have to.
This will take you to your email. Please link me to your music + socials, and provide a brief description of why you’d like my personal help.
*All sales are final. Why?
Upon joining the course you will gain access to a huge amount of information that will help you grow your fan base on social media, and that you will have forever. Your access includes all updates and additional material added to the course over its lifetime.
This is also an incentive to firmly commit to advancing your music career. Please only join the course if you are truly committed to change + growth. If you are joining just to ‘check it out’, or you’re not fully invested in transforming your music career, this is not the course for you.
> Are you going to tell me I have to be on social media all day just to make it work for me?
Absolutely not. In fact, I encourage you to spend less time on social media—both for the good of your online presence and your mental health.
Most musicians don’t realise just how much unnecessary time they spend on social media. One of the ‘Productivity’ modules in this course shows you how to keep your time on the platforms tight and cut out any activities that aren’t serving you.
> Well, do I need to spend a whole lot of money to make the stuff in this course work?
Not at all. Assuming you’ve got a phone that can record video, what you’ll learn in this course can be done largely for free. Although you always have the option to put money behind your growth (and it certainly help), most of the growth methods taught in this course are all organic methods (meaning you don’t pay for traffic).
Also, any other paid tools I’ll recommend are optional, and you’ll still have full control over the growth and progress of your online presence without using them 🙂
> I’ve tried courses like this before and they haven’t worked—how and why is this one any different?
Totally understandable—I’ve been through the same thing! Most courses take you through a process or method that doesn’t account for varying levels of capability or different circumstances. It’s kind of like “This is how you do it, and if you’re not good enough or you don’t like this way, too bad”.
Here’s the big difference with this one: This course is built using a framework that ‘fills’ gaps no matter where you’re at on your musical and/or social media journey. The process in the course relies on ‘levers’ that are pulled to various degrees and in various combinations depending on where you’re at.
For example:
— If you’re at a beginner stage with music and social media, your levers (the things you focus more on) might look like the first image.
— If you’re a pro musician but a beginner at social media, your levels might look like the second image.
— If you’re a beginner musicians but you have experience with social media, your levels might look like the third image.
There are plenty more combinations of these levers—and don’t worry, this isn’t complicated! You’ll know exactly what to do for your specific situation. These levers are also flexible, meaning you can adjust them as your experience with music and social media changes.
That doesn’t mean you don’t have to work hard—that will always be the case. But this gives you a lot of flexibility and choice 🙂
> I’m an obscure/very niche musician / DJ / producer / composer / freelancer / instrumental musician — will this still apply to me?
Absolutely yes. This is a course that shows you how to grow and connect with an audience that suits you—it’s not just for the mainstream.
The course is based on fundamental principles of human connection and psychology rather than what’s currently popular, trending, or any specific type of musician/genre/niche. This means this applies to anyone who wants to build a music brand and grow their audience on social media. As long as you make great stuff, you’re all good.
Don’t worry, I’m an outlier too—I wouldn’t leave my people behind 🙂
> I don’t want to be loud & in your face, inauthentic, or make cringey content…can it still work without being like that?
If that’s not who you are, it works better when you don’t do that.
One of the big goals of this course is to empower you with the knowledge, confidence, and tools to do things your way instead of acting like someone you’re not for the sake of ‘success’.
There is PLENTY of room for different personalities on social media. Whether you’re soft-spoken, shy, and introspective or loud, bold, and aggressive—there’s an audience and a space online for you.
> You say this will help me stand out, but there’s nothing interesting or special about me. How is it going to work for me then?
There is plenty that’s interesting and special about you—you just can’t see it yet. Part 1 of this course (branding) will help draw out what’s unique, interesting, and special about you. This can be in the form of your worldview, beliefs, perspectives, stories, opinions, musical style, experiences, your look, and more.
And if you’re thinking “why would anyone be interested in my opinions or perspectives, etc.?” —What most people don’t understand is that we humans all have the same fundamental motivations and desires, just to varying degrees. So all we have to do is find your most prominent ones (which we will in the course), and then connect with similar people through your unique lens.
I’ve never met a musician who didn’t have something special to offer on social media, including beginners and super obscure musicians.
> Social media is always changing… won’t this course become irrelevant in like 6 months?
Nope. I’ll be updating this course constantly to make sure the processes and approaches line up with what’s currently working. You’ll have access to the most up-to-date and relevant information—forever.
You can return to this course once you’ve been through it anytime to make sure what you’re doing aligns with what people are currently responding to. Leave the major changes to me—you just focus on building that brand!
Alex Love
Musician & Artist Coach—sultant
Hey! I’m Alex 🙂
I’m a musician, coach—sultant for musicians and explorer of creativity. I’ve been involved in music since I was 10 and working professionally in the creative industry since 2015.
In my years leading up to now I’ve worked as a producer & composer on projects for bands, artists, live tours, TV, film, books + more, played in & performed with various rock & metal bands, performed as a solo pianist, completed a bachelor’s degree of music, and explored many more corners of music.
In the last few years I’ve built on an online brand and helped other musicians in various areas of their careers, such as brand strategy, social media growth, content creation, releasing music, & more.
I believe we are capable of infinitely more than we think, and that pursuing meaningful projects and pushing ourselves will lead us to our ultimate purpose & freedom in life. I also believe that a sound understanding of branding, marketing & mastery of the online world can help creatives live a life they never thought possible.
I’ll be here to guide you through this course and answer any questions you have along the way. Can’t wait!
The size and workload for each module varies, but overall there’s a good deal of work to do. However, I’ve designed this to be easily digestible (and for the work to be fun!), and there’s no rush for you to get through it. Remember, you’ll have access to this stuff forever 🙂
On top of that, you will be able to start making progress before you get through the entire thing. So even though you’ll still be working away, you’ll be making progress while you do!
As long or as short as you want 🙂 you have eternal access to this!
I originally designed this as a 16 week course, however everyone works at different paces. Some musicians like to heavily engage with and go deep on certain topics, while others want to go through it as fast as they can.
As a rough guide for your reference, if you were properly engaged with the material and you did all the work, I’d be very surprised if you got through this in under 2—3 months.
It depends on where you’re starting from, but by the end of this course you’ll have all the knowledge, confidence and clarity you need to build a powerful brand and grow your audience on social media, as well as how to release your music.
These processes can be repeated essentially forever and can take you as far as you want—but understand that how fast that happens depends on your starting point and ability to implement what you learn.
As I mention above, all sales are final. The two reasons for this are:
1) Because you will get access to a huge amount of information that you will have forever, but more importantly…
2) Because I want you to commit to your growth and change. I only want you to join this course if you are all in on the success of your music career. I can only help you if you want to be helped.
Please only join if you are feeling good about the decision—I want you to make moves that elevate you, not make you feel worse 🙂
You can email me at alex@theawakenedcreative.co and I’ll get back to you ASAP 🙂
There are people out there waiting for someone just like you— and with music just like yours—to change their lives.
It’s time to take the leap, share your gifts with the world & build something worth talking about.
*All sales are final. Why?
Upon joining the course you will gain access to a huge amount of information that will help you grow your fan base on social media, and that you will have forever. Your access includes all updates and additional material added to the course over its lifetime.
This is also an incentive to firmly commit to advancing your music career. Please only join the course if you are truly committed to change + growth. If you are joining just to ‘check it out’, or you’re not fully invested in transforming your music career, this is not the course for you.