Has the algorithm f—cked musicians?

It’s getting harder and harder on social media.

Even well established artists are feeling it; they’re frustrated with the algorithm and the need to create for the platform instead of sharing what’s meaningful to them.

And although there are still plenty of artists using these platforms to reach millions of people each month organically, for most this isn’t a path worth walking.

‘Just make better content’ is not gonna cut it for a lot of musicians.

Most don’t want to play the social media game to such an extent—it doesn’t feel like the pros outweigh the cons.

We’re in a strange time where there’s no obvious place musicians can turn to get out of this mess.

They can’t just bail on one platform for a better one (like TikTok), because there is no better one.

It’s like we’re suspended in this weird limbo trying to figure out where we should focus; do we just try to get better at the game, do we bail completely, or is there a different way?

In times like these it’s important to come back down to earth—to remember what you truly want from your music career so you can make the right decisions about how to move forward.

We’ve been so conditioned to play the algorithm game that it’s easy to forget what really matters.

This letter is for the musicians who are ready to break free from that algorithm game and bring their focus back to where it counts: On real fans and real support.

As an artist, you need real fans, the ones who will follow you anywhere and support you in all the ways you need.

And although you can choose to play the game to achieve that, it’s not the only way.

Today we’ll talk about how to navigate social media with an emphasis on prioritising real fans over numbers, the problems associated with getting there, and what you should do if you aren’t ready to give up on making a music career your reality.

Let’s get into it.

The damage the algorithm has done to us.

It’s no secret that we’ve been brainwashed into overvaluing vanity metrics and it’s severely distorted our perception of progress and success.

Many of us now have warped expectations; we keep seeing examples of creatives blowing up and so we begin to think that’s the norm.

“Oh, well it looks like all I have to do is make videos like [x artist] and this is the kind of result I should expect because that’s what I see.”

What most don’t see is the majority, the disproportionate amount of creatives who don’t blow up.

We don’t get shown the millions of musicians struggling—we just keep getting fed content from musicians at the very top, the exceptions to the rule.

And I’m not blaming the algorithm for that. That’s people responding more to some things than others.

But it doesn’t matter.

We’ve been trained to see virality as the norm, and if our stuff doesn’t perform to a high standard, we consider it no good.

This gets worse as time goes on.

As the standard for high performing content continues to go up, and as more people come onto these platforms (and whatever else is going on behind the scenes), organic reach continues to go down.

So not only do musicians have this false expectation of what social media is supposed to do for them, the gap between reality and expectation is ever—increasing.

Many musicians have become so consumed by the game, no matter how much they lose, that they’ve totally forgotten about real connection and genuine engagement.

They’re obsessed with reach, completely ignoring their own feelings about what they’re creating, and even ignoring the few people who do see it and love it, because “it should be reaching more”.

But there’s no rule that says any particular piece of content should get ‘x’ amount of views.

Posting your stuff isn’t supposed to get you any specific amount of attention.

That’s just what we’ve been trained to think. It doesn’t make it reality.

It is understandable, though.

Everywhere you turn, this false reality is being reinforced, not just from high achieving artists’ content, but also all the social media business accounts and marketing experts giving advice on these topics.

You’ll see plenty of stuff on how to increase views, streams, likes, whatever.

But you rarely hear much about producing quality work or creating real connection, because that stuff doesn’t get the views. The data shows that people just aren’t interested in it.

And so it’s become a vicious cycle.

Doing it ‘right’ is barely an option for most now. Musicians are totally consumed by this false reality.

No wonder they feel so off about social media. Everything is drastically out of alignment.

Consistently chasing numbers is not what musicians signed up for, yet it feels like the only way.

And they’re exhausted by it.

They’ve been worn down by the game so much that it’s hard for them to believe that any approach to social media (even the ‘right’ way) would be worth it.

I get it.

But if we could properly unlearn this stuff and turn back to what really matters, it is entirely possible to make progress, and to not have to play the game—at least not so much.

And although we might end up with a smaller group of supporters… they’ll be real.

If you’re ready to shake off the false reality and get real, let’s talk now about what you can do from here—what to clear away and where to put your energy.

The big shift.

The first step in making this positive shift towards real fans and real connection is changing what drives you.

This means moving your primary focus away from streams and views.

If everything you do is dictated by how many streams or views you’re going to get as a result, you’ve already lost.

It’s too easy to compromise on quality and authenticity, something I see frequently.

We want to attract people who will stick and that means giving them a convincing experience worth sticking around for.

Yes, streams and views are often a side effect of that great experience, but that’s the thing: They’re side effects, not the main focus.

Everything you do should be with this is mind: The experience has to be great.

The other thing you want to move away from is surface level advice that makes you feel productive but that isn’t really helping you.

Worrying about posting times, hashtags, SEO, and even ‘which platform is best?’ are small pieces of the puzzle.

This stuff is not the reason why things aren’t working for you.

I don’t know any artist who’s doing well on social media who gives major energy to these things, and you shouldn’t either.

Forget streams, views, numbers, distracting surface—level advice as the main focus.

It’s time to get real.

The heavy hitters—what really matters.

There are only a handful of things that actually matter on social media if your goal is to build an audience of real supporters.

And it’s nothing new. It’s the fundamental stuff that continues to drive real results.

These things will be the focus for the rest of this letter.

Please note I won’t be talking about sales specifically—this is more about getting people into a place where you can call them real supportive fans.

Let’s get into it.

Yes, content still matters—no matter what.

There’s no avoiding the need to make great content.

But I don’t mean algorithm friendly content that you hate.

I mean genuinely good stuff that you think is great and that the right people can’t help but respond to when they see it.

And you can choose how much to lean into what I’m going to mention.

Although there are certainly limitations with short form vertical video content, most of what I’ll mention here will help you like your content more too.

And for now, let’s assume that people are seeing your stuff and let’s focus solely on the quality of the content.

We’ll take care of the “how to get people to see your stuff” bit soon.

So how do you make content that is truly good?

The way I help musicians learn this is by first helping them understand what ‘good content’ means in a broad sense, then once they understand the fundamentals diving into more detail.

Let’s start with the broad principles (you may know them already but it’s good to be reminded).

If you want people to respond to your content at all, it needs to satisfy at least one of these:

• Genuinely entertaining. That can mean many things (it doesn’t just mean funny), but it must be objectively entertaining. A good performance video would satisfy this, ​like this one​ or ​this.​
• Helpful. Tips or insight that’s relevant or interesting to your audience, or it could be showcasing your music in a way that ‘helps’, ​like this​.
• Inspiring. Does your content inspire or motivate others to take some kind of action or get them pumped up in some way? Does it give them energy? ​This is an inspiring story.​
• Emotional. Does your content evoke emotion in some significant way? ​This is a great example of that.​

You can (and I highly recommend you do) use this is a basic checklist for your content.

If it doesn’t hit at least one of these, it likely won’t get a great response because people have no reason to engage with it.

Ideally it’s hitting multiple to make it stronger.

It’s important that when asking yourself “does this tick at least one of these boxes?” that you’re honest and not doing mental gymnastics to avoid the truth (we humans tend to do that).

You’ll also need to learn what these mean, what is truly entertaining, helpful, inspiring and emotional.

That won’t happen overnight.

I highly suggest you start studying other content you love and try to identify which of these four fundamentals each post hits, and specifically why and how.

Then you can start to dive into details. Here are some important focus areas for musicians.

#1: Making your music content aesthetically pleasing (visuals & audio).

This is way more important than most people realise.

Our brains respond differently when we experience something aesthetically pleasing vs when we don’t find something aesthetically pleasing.

This includes quality. The sharpness of the audio and video matters—and although there’s anecdotal or old evidence to suggest the opposite—for most musicians it’s true, and you will like your own content more if it’s higher quality.

​Check out this example.​

#2: You still need to consider watch time.

That doesn’t mean your videos have to be painfully short, but it’s important to consider people’s attention spans and your ability to keep content engaging.

This is something that bothers musicians, and I totally understand it.

It’s frustrating to feel like you have to condense something meaningful into a short video.

You can choose how much to lean into this—I encourage you to see it as a creative challenge, a way of crafting the details of a small piece of work to fit a certain medium.

But instead of asking “what’s the perfect video length?” ask “how long can I keep this genuinely engaging for?”

This shift will help you create more impact with your content.

#3: You need to understand hooks, for them and you.

A hook is something that grabs people’s attention in the first few seconds.

They can be:

• Written
• Spoken
• Visual
• Audio
• Or ideas

This is absolutely a big part of playing the social media game, which I understand might not feel good…

But it’s also a powerful way to help you understand how to come up with and clarify good ideas.

You’re bombarded with good hooks in content on a daily basis—I recommend you take a little time to notice what makes you stop scrolling, filter out the stuff you don’t like, and focus on what you do and what you can learn from it.

#4: The way you present your music needs to communicate something clear.

It might sound wrong, but simply showing up and playing guitar for the sake of playing guitar won’t always be enough.

Sometimes it will, but usually when this works there’s something accompanying it that makes it extra appealing—a clear message, story, or energy that’s coming through.

Ask yourself:

• What am I going for in my content?
• What energy am I creating?
• What story am I telling?
• What identity am I appealing to?

Don’t get me wrong, people may get this from you simply showing up and sharing your beautiful music… but it doesn’t always work like that.

Some music is not as easy to ‘get’ on its own in the context of social media, and it can benefit you greatly to experiment with different ways of communicating what your music is really about.

You can do this visually (creating a visual world that represents your music), with words, by telling a story, or by highlighting the lyrics in your music.

If you take this and the three previous points into consideration, you increase your chances of people having a great experience.

Here are some different specific content types that can make for a great experience:

• Music performance videos, which I’m sure you’re familiar with by this point.
• Skits / sketches.
• Showcasing your music with imagery and/or words.
• Talking head videos.
• Reaction videos.
• Open verse challenges.
• Storytelling stuff.
• Even photos (they won’t necessarily help you grow but they can be great to build your brand).

There is no shortcut when it comes to content.

But I believe it’s a worthy pursuit if your goal is building a fan base online, and it’s why there’s such a big focus on content in my ​course/coaching program.​

Most musicians I work with are frustrated by having to make content until they start creating really great stuff—then they start to really enjoy it.

If you can get to this point, you will have a presence people want to be involved in.

And yes, it may result in more engagement, views, and even streams. But it’s not the point.

The point is making something genuinely great that provides a great experience for them and you.

Speaking of great experience, we also want it to be the right experience…

What is your artist identity?

Defining and being able to communicate your artist identity is one of the single most important things you can do for your online presence, especially if your goal is to build a real fan base—yet it gets ignored so often.

This could be because for one or both of these reasons:

• It’s hard to measure the ‘success’ of a good brand strategy / artist identity strategy over a short time (although the long term benefits are insane)
• Many musicians don’t know what real brand strategy looks like.

If you want to build a real fan base, you need to be a compelling figure that people want to follow and support.

People generally won’t be interested in following and supporting musicians who don’t really have anything stand—out about them, such as a truly impressive or unique sound, or a strong message or identity that aligns with a specific audience.

This is where branding comes into it. I’ve dedicated a full 5 weeks in my course to branding—that’s how important (and fun) it is.

And it ties in heavily with content and everything else.

Almost daily I see musicians who aren’t getting the results they want on social media—at least in part—because there’s no clear brand there.

They might have a look. But that’s only part of a brand strategy.

Here are the key elements in a powerful brand strategy for an artist. You can use any or all of these to help you create a strong artist identity and connect to an audience:

• First and obviously: Great music and a clear idea of your target audience.
• A strong driver for doing what you do (beyond “I just like music”)—I call this your ‘life force’
• A story.
• A set of authentic values that certain people can connect with.
• A strong brand personality—which yes, is your personality, but with direction.
• A great visual identity / look.
• Other major differentiators that help you stand out more.
• A set of core pillars that truly define you as an artist. Not really a key element, more so a kind of refined summary of the key elements.

If you’ve never done any intentional work on this stuff throughout your music career, it’s highly likely you don’t have a powerful brand strategy.

Many people (including myself) have automatically and mistakenly thought “I know what I’m about, I don’t need this”.

I’m yet to meet an artist who hadn’t done this yet that didn’t benefit from the extra clarity they got after going through it.

Brand strategy (defining a strong artist identity) seems to be one of the more mysterious parts of building a solid presence of real supporters, but it’s one of the most important.

When you have a strong brand strategy, it will (among other things) elevate your content, it will make more of the right people stick, and will help you to find a special place in the minds and hearts of an audience.

A strong brand strategy goes well beyond trending, empty, high performing videos.

It’s the hidden superpower most are missing.

It makes you, your music, and your content deeper and more important to people.

Even with a smaller audience, you’ll be more likely able to achieve your goals with a strong artist identity.

If you haven’t done this already, you can get started thinking about your brand strategy with ​this freebie.​

How are people seeing your stuff?

Another massive problem with most musicians on social media is that they don’t have a reliable traffic strategy.

Regardless of whether you want millions of streams each month, or you just want enough to build your 1000 true fans, you need traffic.

What good is putting all this hard work into your music, content, and brand strategy if no one will ever see or hear it?

This gets overlooked frequently because musicians are equating content to traffic.

And while that can absolutely be a thing, that’s relying on the algorithm and starting to force you back into having to create for reach again instead of making stuff that you’re proud of.

I’ve said it a million times at this point, but you cannot always rely on content alone to drive traffic to your profile or to your music.

If you want people to see your stuff, it needs to actually reach them.

And content won’t always do that—at least not right away because it takes a while to get good enough at it that it will.

And that’s not even considering how unreliable the algorithm is. Even good content can get buried, and it happens all the time.

This is where a lot of musicians get tripped up, because this next step requires either time, energy, or money—and many don’t want to give any of that to this.

Don’t get me wrong, I understand it… but remember your goal here.

There are multiple ways of driving traffic to your profile outside of just content (or in combination with content), some paid, some free.

The paid way:

If you value time over money like me, or if you just prefer paid traffic as an option, here are a couple of paid ways you can go to make sure people are actually seeing your stuff.

And remember, if your content is incredible and your brand is strong (and of course your music too), these people will be more like to stick:

Ads on the backend of Meta or TikTok.

When set up right (and after some practise) these can bring you great bang for your buck.

These types of ads (usually some kind of conversions campaign) will generally result in an increase in genuinely interested listeners, Spotify followers, & social media followers (sometimes including YouTube subscribers).

So while they might seem a little expensive on the surface (although not if you can get the cost per conversion low enough), they usually end up being quite good value.

And no, they’re not going to bring you a financial return of investment anytime soon, but think about it like this:

• People discover you (usually music first) through an ad and go and check you out.
• They like your stuff so they follow you on Spotify and social media, meaning they will most likely see / hear your future releases and content.
• Because your music and content is high quality, they will stay engaged, as long as you keep it up.
• From there you can get them onto something like a mailing list / text list / private community, somewhere away from the noise. This is them committing to you more.
• Once they’re away from the noise, the chance of them buying something from you, supporting you further, coming to a show or whatever, goes way up.

With the right ads, it maybe costs you c. 20 cents to get this person into your world, and even if only a small percentage of the people you ‘convert’ go this far, the return of financial investment is still easily justifiable.

This is of course assuming everything is set up correctly and things are working how they should.

One mistake musicians make with ads is expecting to simply pay money and have things automatically work.

Nope, doesn’t work like that—you have to learn how to use the ad platforms.

But if you do, you have power.

And I’ve spoken to enough musicians who have successfully used these types of ads to know how beneficial it can be.

I don’t recommend you just jump on Meta or TikTok ads manager and start advertising if you don’t know what you’re doing—you will waste a lot of money.

But even if you learn the fundamentals, you’ll be in a much better position to succeed with them.

If you don’t know ​Andrew Southworth​, he’s got a bunch of great free stuff on YouTube on Meta ads.

Boosting, really?

It might surprise you to see boosting posts on my list of potentially beneficial ways to drive traffic.

Now let’s get something clear: I don’t generally advocate for boosting posts on TikTok.

I’ve done enough tests by now to conclude that—although you will get some traffic and I have seen a few (great) artists positively benefit from this—it doesn’t seem to pay off in the long term for most artists.

But I have spoken to artists recently who are boosting posts on Instagram and seeing genuine, good results.

People are sticking, engaging and moving down the ‘fan funnel’.

Here’s a short criteria (from what I can see) that is making these work:

• The artists have legitimately great content, so when people see the boosted post, they follow and stick around instead of just ignoring it.
• The artists are using posts that did ok organically, instead of just choosing randoms posts to boost. They’re enhancing the effects of posts that already worked, not trying to force something bad to do something good.
• Their stuff is going to the right people. These artists are telling Instagram “go find more people like my followers” and because their existing followers are ‘right’, Instagram is reaching more of those right people.

If you go into blindly boosting posts and you don’t consider the above criteria, you will again likely waste a lot of money.

Again, you cannot simply expect to pay money and things will just work.

I get that it’s frustrating, but you will save yourself thousands of dollars if you spend a little time learning how these things work.

Ok, let’s move onto the free stuff.

There are more paid ways to drive traffic, but the above are going to be more applicable to most.

The free way (+ the power of personal connection):

If you value money over time, or if you just prefer free traffic as an option, you do have this choice.

And not only that, for some musicians, this is better.

First, here’s the reality for those who aren’t paying for traffic:

Unless your music, branding, and content are all truly exceptional (and that’s not easy point for a musician to reach) or you already have a dedicated fan base, you’re going to feel resistance from social media if all you’re doing is posting content.

Most musicians have music that is often way underrated on social media, but their branding and content isn’t.

So if you’re hoping to drive traffic for free simply by posting a lot, but that stuff isn’t there yet… no matter how much you post you simply won’t reach enough people or make a real impact.

To make up for this lack of traffic from content, you can turn to increasing your interactions with other people on the platforms.

And yes, this is a strategy as old as the hills—but still relevant for many musicians, especially those relatively new to social media or who have been struggling for a while.

In an era of social media where most people have become lifeless zombies consuming content and seeking false connection, the power of real connection can be staggering.

If you’re part of a real community and you interact as a real person on social media, you’re automatically differentiating yourself from 99% of other musicians who are simply posting and hoping people will love them.

Most of the people I actively engage with on social media now (I heavily limit my time on there) are either people who are super interesting to me or personally connected with me.

Interacting as a person with other people is something we do quite easily in life, but on social media many musicians turn away from it.

If you can shed that need for the most numbers, views, streams, etc. possible and focus on real connection with enough people, this will get you ahead of most.

There’s also the algorithmic benefit of this (I know we’re not relying on the algorithm, but this will help it anyway).

Put simply, the more you’re interacting with the right people and they’re interacting with you, the more you’re telling these platforms “hey, this is where I belong on here, this is who I’m associated with, and these are the kinds of people who you should show my stuff to”.

These platforms will take this info in and put you in front of people who are more likely to be interested in your stuff—because that benefits the platform as well.

So what do you actually do and who are these “right people”?

First, pick a platform to focus on so you can build a solid core support base there.

You want to this to be real and for those people to feel that—don’t spread yourself too thin, especially not yet.

Then you can find ‘the right people’, and a good starting point for this is:

• Musicians similar to you in style who you’d like to connect with (don’t just go for big artists—go for other artists who are coming up like you)
• The people interacting with those similar musicians (their fans who may also be into your stuff) + the fans of similar big artists.

Both other musicians and their fans are beneficial to you. If you start connecting with these people (becoming friends with them, interacting in the comments, and supporting one another in various ways):

• You’ll be driving traffic to your profile—and they’ll be the right people because you’re directly targeting them.
• You’ll build community & get more opportunities and support as a result. You can team up with other musicians, people will share your stuff around, etc.
• You’re getting your name out there in various places so other people will discover you and check you out.
• And yes, the algorithm will learn to show your stuff to more people like that.

Embracing personal connection and building community on social media is a no brainer, yet most musicians either don’t want to do it or they don’t do it properly.

Don’t be fake, don’t be number—focused.

Be real and genuinely intend to connect with people.

If your response to this is “it feels disingenuous”, ask yourself why it feels disingenuous to want to support other musicians and interact with potential fans—what’s going on there?

And don’t be afraid to follow people.

I know the social media business experts don’t support this, but so much of what they say doesn’t apply to musicians.

This isn’t some soulless “follow / unfollow” method; this is real intention to connect and mutual support—everyone lifting each other up.

There’s no room for ego here.

Embrace this connection. Over time the people you stay connected with will pay off for you infinitely.

And sure, there will be some people who disconnect or who don’t want to connect, and that’s fine. That doesn’t mean this is a bad strategy.

Another problem musicians run into is ‘but how do I find enough of these people?’

It might be a little weird at the start trying to find the right people—but once you get over that initial hump it will start to snowball.

You’ll connect with a few people, then more will pop up and so on and so on. This is how it works, both in a social circle way and an algorithm way.

And this is not something you’ll have to do forever (although you could).

As your community grows and once your content is exceptional you will start to reach more people more easily, and you can focus more on just making really great stuff.

I cannot emphasise the power of personal connection on social media enough.

As with paid traffic, there are more ways to go with free traffic, but this is by far the most powerful and beneficial I’ve seen for the majority of musicians.

I even recommend doing this at least to an extent even if you’re using paid traffic.

This is exactly how I started out, and I now have an audience of about 110,000 people.

I started small, built my personal connections, and in conjunction with improving my content, this helped my growth snowball.

Don’t underestimate this.

Get people away from the noise.

If you’re focused on:

• Making your content the best it can be
• Creating a powerful artist identity that people can connect with
• Getting a reliable traffic method
• And fostering connection with your people

…you’re now in a position to get people away from the noise of social media and to somewhere quieter.

This could be an email list, a text list, or some kind of private community where you can communicate with these people directly (and maybe even have them support you financially, which is a conversation for another time).

And although you could do this directly with something like advertising, it’s going to be harder to build those true, hardcore fans in this way without doing the proper work.

If you can get people onto say your mailing list from having them interact with your stuff on social media and be interested enough to join it, you’re doing something right.

Once people are on your list, you have direct access to them.

And this doesn’t mean you stop providing value and start just asking for favours all the time.

But it does mean these people—generally speaking—are more invested in you and will be more likely to support you in the ways you want.

Assuming you’ve done and are continuing to do the work we’ve talked about, to get people onto your list it helps greatly to have an incentive.

Typically, this looks like a freebie you offer in exchange for their email address:

• An unreleased track
• Some exclusive offer
• Even a mini digital product—whatever would be incentive enough for them to get on that list.

You can set up an automated welcome email that delivers the freebie, welcomes them to the list & lets them know what to expect from you moving forward regarding emails they’ll be receiving.

This is something you can work into your regular social media strategy.

There’s no reason why—if you’re providing value to these people constantly with your content—you can’t promote your email list every single day (say in your Stories and maybe in the captions of your posts).

Regarding the emails themselves, I recommend a healthy dose of continued value mixed with a few asks.

Most musicians will just send out an email when they have a new release—I don’t believe this is the ideal strategy unless you’re in a place where you can get away with that.

I recommend you offer something regularly (one a week or fortnight) that’s valuable to them in addition to these asks.

Think about the emails you love to read: Could you offer something along those lines that your audience would be interested in?

Are you (and would your audience be) interested in…

• Insights on certain topics?
• Music recommendations?
• 5 little tips to improve your life in some way?

As long as it’s ‘on brand’ and relevant to everyone involved, this can be a great way to continue to provide value for people and give them something extra for staying in your world.

You don’t have to (and in my opinion, shouldn’t) just send out a “new song out now!” email every 2 months if you want to maintain a strong bond with these people.

These newsletters/emails you write can be short and relatively low effort for you, but they can go a long way for your audience.

And if not emails, texts or a Discord or Patreon or whatever works for you.

Ultimately it’s about how people can get more from you (and how you can get more from them), not the platform or specific method itself.

Ok, let’s recap and do a bit of a TL;DR:

If you want to stop having to rely on the algorithm to build a true fan base, do this:

• Make really killer music.
• Stop making your primary focus views, likes, streams, and numbers. Yes you can still pay attention that stuff, but it shouldn’t be top priority.
• Focus on making undeniably good content that you love and that creates an experience for your audience.
• Define and communicate your artist identity so people can connect more deeply with you.
• Define your traffic source(s)—don’t rely on content to do this for you.
• Connect with people personally, both other musicians and the people in their circles. Become part of a community (or build one yourself).
• Get people onto something like a mailing/text list or into a private community.

If you stop getting distracted by anything else and focused just on these, this time next year your career could be in a very different place.

Yes, it’s work.

Yes, it might feel a little slower.

But it will be real. And there’s nothing better than that.

I believe many of us can find much more meaning and get much more value from social media than we think, but it starts with us.

We can’t rely on the powers that be to make life easier for us, because they won’t.

We have to take the step of bringing back the realness to social media, showing others that it exists on these platforms, showing them it can work like that, and encouraging them to take the same path.

You have more power than you think, but you have claim it.

You’ve got this.

I hope you got something from this one!

The stuff I covered today is by far the most important stuff you’ll need for social media (+ great music of course!).

This is why ​my course (which has 1:1 coaching integrated into it)​ dives deep into all of it.

It’s right pieces of the puzzle, in the right order, and all together in the right way to give you everything you need to build your fan base on social media.

Enrolment opens up in the next few weeks, and this time I’m limiting the spots so I can focus even more on helping people 1:1 as they go through it.

If you’re interested, I highly recommend ​jumping on the waitlist​ (people on there will be the first to get notified).

And of course if you have any questions please let me know 🙂

All the love and talk soon,

Alex