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In a dense forest, mushrooms sprout quickly after a rainstorm—sometimes literally overnight. Give them moisture and ...
Prefer to watch this? If you’re a creative person, you weren’t meant to live a “normal” life—the world needs you for ...
Prefer to watch this? Releasing music today has never been so easy Or at least that’s what it looks like on paper. There ...
Prefer to watch this? I’ve never been happy with just one creative practise. It feels too constraining, like I’m not ...
Today we’re talking about arguably one of the most powerful (and potentially most damaging) things you should be paying ...
Prefer the podcast version of this? Today we’re diving into the third law of music marketing on social media, which is ...
One thing I love about making music or just being creative and building things is the transformation. You start with an ...
Today’s letter is all about how to show up as yourself on social media—how to be authentic—but also how to make your ...
If you’re reading to this close to when it was released, I’m currently away—I’ve run off for a couple of weeks to get ...
If you’re anything like me, you’re probably familiar with the feeling of making big plans, being super driven to carry ...
If you’re a musician, artist, writer, or some kind of creative like this and you’re not sure if you should: we’re going ...
Prefer the podcast version of this? Are you too old to have a great creative career? Is it really possible for you to ...
Prefer to listen to this? Also, Round 3 of Awaken Your Fan Base is currently open for a limited time—interested? Check ...
Today we’re going to talk about a problem many creatives face, and that’s resistance to change—why it’s so hard to make ...
Last week on Instagram I asked musicians what they were struggling with when it comes to music marketing. One of the ...
I’ve had a few tough conversations with musicians this week that I can’t stop thinking about. So today we’ll talk ...
Today we’ll talk about the first 5 of 10 big mistakes I see musicians + other creatives making all the time when trying ...
Something I don’t talk about nearly as much as I experience it is the massive amount of anxiety that comes with building ...
Musicians, is money really the answer? Are you not doing as well as you think you could because you don’t have enough to ...
“Big things are happening this year! I’m gonna become a whole new person and achieve more than I ever have before!” This ...
Musicians, creatives—what a year! I don’t know about you, but it’s been a fucking rollercoaster for me. Plenty ...
If your creative releases keep flopping on social media, this one’s for you. Over the last few years, I’ve ...
Many musicians are on the verge of giving up on social media. They’ve lost faith in its ability to help them get their ...
In today’s letter you’ll get: Part 1 leads into part 2. Once you learn about where to focus for your marketing to work ...
Today we’ll talk about: 3 quick things that might interest you before we dive in: Ok, back to it! #1. Are you ...
If you’re an artist, this single skill will make you impossible to ignore. The skill applies to your craft, to building ...
Today we’ll talk about: #1: Releasing for you vs releasing for the machine. For musicians in 2023, it’s considered best ...
Has the algorithm f—cked musicians? It’s getting harder and harder on social media. Even well established artists are ...
In today’s letter we talk about: Let’s get straight into it 🙂 #1: What’s the best social media platform for musicians? ...
If you’re a musician or creative who’s trying to make an impact with your art, you’ve probably heard you need to ...
One of the most common issues musicians tell me they have with social media is that it feels inauthentic. I get it. It ...
I’ve been asking myself a lot of questions lately to make sure I’m staying on track with my creative career. The chaos ...
I’ve recently become obsessed (again) with dialling in my days, getting lots done for my creative career in the least ...
Is music your only real interest? Or do you have others you genuinely wish you could incorporate into your career? If ...
“I’ve tried everything and nothing is working”. I’ve received this message regarding social media at least three times ...
Most musicians have a hate/hate relationship with social media. The love is gone because it feels so one-sided; ...
Last week I spoke with a lost artist. Although she’s a talented musician, she felt she was getting nowhere and didn’t ...
The irony of the music marketing world: listen to too much advice about how to increase your visibility and as a result ...
Lately I’ve been obsessed with trying to get more out of social media while working on it less. I didn’t used to believe ...